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Posts Tagged ‘best treatment for sun spots’

It’s Not About a Magic Berry: A New Way of Looking at Skin Care

Wednesday, April 21st, 2010

Modern “technology” in skin care has come a long way compared to the state one would have found even 10-15 years ago. Research into the vast array of vitamins, minerals, antioxidants, botanicals, marine bioactives, and fruit extracts as well as penetrants, texturizers and emulsifiers have truly led to a remarkable turnaround in the quality of skin care presently available to consumers.

And yet for the great majority of women, there has still been something lacking- Real Results. How else can you explain the confusion you encounter walking down an aisle of your local beauty store. Why does every brand have an entire wall of products designed to help treat your skin?

“It’s the style that gets you; technological ugliness syruped over with romantic phoniness in an effort to produce beauty and profit by people who, though stylish, don’t know where to start because no one has ever told them there’s such a thing as Quality in this world and it’s real, not style.”

What we sought and achieved with JolieMD is not just a distinct point of view, a new way of looking at skin care but real results. We wanted women to accomplish what they have always really wanted: beautiful, vibrant skin. In the process, we created a simple 2 step system that allows your skin to be at once less susceptible to acne, younger looking, and clear of the hyperpigmentation that has arisen from years of sun damage, acne and hormonal changes.

Where all previous skin care brands have been designed under an artificial system of skin “diseases”   requiring a wall of products consisting of an “acne system,” a “hyperpigmentation system,” an “anti-aging system,” so on and so forth; JolieMD is a 2 step system.

You may ask how is this possible?

The answer is not a magic berry, or a new peptide. Instead, it is an innovative new approach to skin care that combines the best ingredients nature has to offer in the concentrations science has shown to be required to affect real results.

JolieMD is Quality: a fusion of nature and the human spirit into a new kind of skin care that transcends both.

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Posted in JolieMD Metamorphosis | 3 Comments »

Naturally JolieMD- See the Great Natural Actives in JolieMD

Monday, April 5th, 2010

One of the keys to JolieMD is our determination to be as transparent as possible so you can know exactly what you are using, and why we used those particular ingredients to formulate both JolieMD’s Softening Serum and Enlightening Lotion. Much of this stems from the confusion Dr Litner and I have always heard coming from our patients when we talk to them about their skin. Most people really don’t know what ingredients their products have or how the products are supposed to work. So we wanted to help you become as educated as you want to be about why JolieMD works.

Throughout the process we wanted to make sure the products had the best active ingredients nature had to offer, and so that’s why both Softening Serum and Enlightening Lotion each are over 20% active ingredients. Compare this to the majority of products out on the market today, which have at most 3-4% active ingredient, and you begin to understand why JolieMD can do so much in 2 simple steps.

Below are just some of the great natural ingredients that Softening Serum and Enlightening Lotion have :

AntiOxidants

Green Tea Extract, Willowherb, Gluconolactone, Phytic Acid, Tartaric Acid, Citric Acid, Hexylresorcinol

Botanicals

Morus Alba Bark Extract, Bearberry, Licorice Extract, Feverfew (parthenolide- free) extract, Soybean Seed Extract, Willowherb, Vegetable- derived Squalane, Bisabolol (Chamomile extract), Plant Sterols

Fruit Extracts

Citric Acid, Malic Acid, Glycolic Acid, Tartaric Acid

Marine BioActives

Palmaria Palmata, Glucosamine

Minerals/ Vitamins

Vit A (Retinyl acetate), Vit E (Tocopherol), Vit B3 (Niacinamide)

What It is Formulated Without

Parabens, Phthalates, Hydroquinone, Synthetic Fragrances, Dyes, Petro- Chemicals, Sulfites

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Posted in JolieMD Metamorphosis | 1 Comment »

JolieMD: The Message

Thursday, March 25th, 2010

One of the most important parts of a project like JolieMD was messaging; now that Dr Litner and I had created our hero products, how were we going to explain that this product worked on anti- aging by removing fine lines and wrinkles as well as by evening skin tone, while also combating stubborn acne and hyperpigmentation.

Here we need to first thank Nadine Jolie, who was there to help us take out the medicalese and explain in clear terms what women needed to know. Tirelessly, she edited copy after copy of the philosophy behind the brand, the ingredients present and how they worked, and the irritants that we had avoided and why we had avoided them. She helped fashion the message we wanted to tell: that we had combined over 22% active ingredients in each- Softening Serum and Lightening Lotion- and that was why JolieMD works- period.

And more, Nadine was there, with our Practice Manager Baharak Amirian, to review the packaging to make sure it is feminine enough, sophisticated enough; to feel the products and make sure they are smooth enough, soft enough. Their fingerprints, along with our families and friends, have been present throughout the project from the beginning, and so we named this beautiful new product JolieMD- because from the beginning Dr Litner and I want to create a new brand that has that unique combination that we think had eluded skin care to date- an effective, simple to use product, that was beautiful…that was Jolie.

With the message complete, we turned to the PR expertise of Erin Kelly of The Collective, and our dear friend and retail liaison Danielle Bristol Chang, who together and in their own respective ways have worked tirelessly reaching out to beauty bloggers, beauty editors, and beauty buyers everywhere to get the word out that there is a new brand of skin care- JolieMD.

Dr Litner and I cannot thank our dedicated team enough for all their efforts to let you know about JolieMD.

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Finding JolieMD: The Formuation

Thursday, March 11th, 2010

The Formulation

In our ongoing “Who’s who” list of all those who helped Dr Litner and I create JolieMD, we wanted to turn today to perhaps the most challenging step in the creation of JolieMD- those who helped us in the real work of putting all of the ingredients we wanted together in a formulation that feels great, achieves real results, and is non- irritating.

So in formulation, Dr Litner and I would have to thank first and foremost,  John Garruto, Tina Fleck, and the entire team of chemists at Free Radical Technology who helped us put Metamorphosis together. In formulating Softening Serum and Enlightening Lotion, their team had the unenviable position of having to achieve the previously unimaginable.

In 2 steps we wanted to blend all of the ingredients we had researched and needed to stop acne, treat hyperpigmentation, and fight wrinkles, and the product had to:

1 Be gentle enough for every complexion

2 Stay effective for the life of the product (wanted active ingredients to remain active and not oxidize), and

3. Be free of all the potentially harmful elements (think parabens, sulfates, and phthalates that are ubiquitous in the skin care industry)

The team at Free Radical was amazing in not only achieving our requests but also in making sure that the products felt better smooth and luxurious and did not cause any bleaching or staining of pillows or clothes as so many other products do.

Simply put, the Free Radical Technology team is amazing and Dr Litner and I cannot thank them enough for all their help.

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Posted in Acne, Anti Aging, Hyperpigmentation, JolieMD Metamorphosis | No Comments »

The Answer to Brightening vs Bleaching Skin for the Treatment of Hyperpigmentation

Thursday, February 25th, 2010

Ok so this one is a long one but one of the primary reasons for the development of JolieMD was a determined focus on achieving healthy, even-toned, acne-free skin which requires less make- up.

Don’t get us wrong, we know that makeup is fun and can be sexy, but we want to allow you to have skin that does not need daily cover up. Unfortunately,  for too many women, abnormal or excessive pigmentation- whether it is Brown Spots, Age Spots, Post Inflammatory Hyperpigmentation, Sun Spots, Post Acne Hyperpigmentation, or Hormonal pigmentation/ Melasma- is a daily source of frustration that literally needs covering up. And, sadly, most of the billions of products out there focus on moisturizing or on a vision of anti- aging as simply plumping up skin temporarily to make it look better.

So why do you have brown spots or mottled skin?

While there are several factors causing melanin (pigment) overproduction, the most notable cause is some form of skin “injury.” This “injury” can be from sun damage, acne, or any one of a number of other possible sources of inflammation. This “injury” causes inflammation that then activates your skin to “protect” itself. After the inflammation response is set off, your skin produces more melanin as protection, and the result is dark spots and mottled pigmentation.

Can you really “bleach” your skin?

Yes and No. Obviously, if you saw the transformation of Michael Jackson, you know that “bleaching” is possible. However, the truth is that skin “bleaching” is a very aggressive treatment that necessitates medications that literally make it impossible for you to produce pigmentation by killing your pigment producing cells. And that is why Michael always needed to be under an umbrella all the time- otherwise he would burn.

Okay, so if you can’t bleach skin, how do you treat hyperpigmentation?

The objective is not to change your skin’s natural color. It is to remove layers and years of damage and uneven pigmentation to help you reclaim the skin you were born with. So you need less or no cover up, allowing you to show off your own natural, beautiful vibrant skin.

Many of you may have tried other solutions such as peels and creams for your excess pigmentation, only to find that it comes back. You’ve learned the hard way that just trying to remove the existing pigment doesn’t work.

Dr. Litner and I created Jolie MD Metamorphosis to create a transformative experience (metamorphosis) through a three-pronged approach:

-          1. Shedding old superficial skin to reduce existing excess pigmentation.

-          2. Decreasing new pigment production and its distribution.

-          3. Reducing the triggers of new pigment production including inflammation and free radical damage.

We address not only the pre-existing discoloration, but also its root cause: the inflammation that leads to excessive pigment production.

I have darker skin prone to dark blemishes- is Metamorphosis safe and effective for me?

It’s a paradox: those of us with darker skin tend to be more prone to reacting excessively to inflammation with post-inflammatory hyperpigmentation. Yet, for that very reason, these skin types have often been left out in the cold when it comes to dealing with the problem.

Traditional methods- lasers, deeper peels- cause some inflammation themselves and can therefore worsen the situation. The key to improving hyperpigmentation in darker skin is a gentle but effective gradual approach that does not irritate or cause new inflammation. In fact, one of the main reasons we created Metamorphosis is for people like you.

This beautiful young woman was having occasional acne break outs which then resulted in spots on her cheeks and some discoloration. What we see 6 weeks later is beautiful, bright,  acne free skin with real improvement in the number and size of the hyperpigmented spots and no new ones.

Again, even with years of sun damage, we can see that 6 weeks later there is real and significant improvement in the sun spots and mottled pigmentation that leads to a healthier, more youthful complexion.

Finally, what was most impressive for this beautiful woman was that she was able to get rid of the hyperpigmented spots and achieve brighter, more even skin tone without lightening her skin.

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Posted in Hyperpigmentation | 2 Comments »