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Posts Tagged ‘getting rid of hyperpigmentation’

It’s Not About a Magic Berry: A New Way of Looking at Skin Care

Wednesday, April 21st, 2010

Modern “technology” in skin care has come a long way compared to the state one would have found even 10-15 years ago. Research into the vast array of vitamins, minerals, antioxidants, botanicals, marine bioactives, and fruit extracts as well as penetrants, texturizers and emulsifiers have truly led to a remarkable turnaround in the quality of skin care presently available to consumers.

And yet for the great majority of women, there has still been something lacking- Real Results. How else can you explain the confusion you encounter walking down an aisle of your local beauty store. Why does every brand have an entire wall of products designed to help treat your skin?

“It’s the style that gets you; technological ugliness syruped over with romantic phoniness in an effort to produce beauty and profit by people who, though stylish, don’t know where to start because no one has ever told them there’s such a thing as Quality in this world and it’s real, not style.”

What we sought and achieved with JolieMD is not just a distinct point of view, a new way of looking at skin care but real results. We wanted women to accomplish what they have always really wanted: beautiful, vibrant skin. In the process, we created a simple 2 step system that allows your skin to be at once less susceptible to acne, younger looking, and clear of the hyperpigmentation that has arisen from years of sun damage, acne and hormonal changes.

Where all previous skin care brands have been designed under an artificial system of skin “diseases”   requiring a wall of products consisting of an “acne system,” a “hyperpigmentation system,” an “anti-aging system,” so on and so forth; JolieMD is a 2 step system.

You may ask how is this possible?

The answer is not a magic berry, or a new peptide. Instead, it is an innovative new approach to skin care that combines the best ingredients nature has to offer in the concentrations science has shown to be required to affect real results.

JolieMD is Quality: a fusion of nature and the human spirit into a new kind of skin care that transcends both.

JolieMD Metamorphosis vs Prescription Strength Hydroquinone: Simply look at the comparison

Tuesday, April 6th, 2010

Many patients have always thought that in order to even their skin tone and remove the sun damage or post pregnancy heperpigmentatiion, that their only option was to go see their physician and get a prescription for hydroquinone or a hydroquinone containing product like Triluma. And this is just one of the great reasons that we created JolieMD.

First, and most importantly, JolieMD works. Hydoquinone is a compound that simply acts to competitively inhibit the major enzyme (Tyrosinase) that produces your pigment (melanin). What this means is that it competes with the Tyrosinase enzyme’s natural molecule in your body ( an amino acid tyrosine) as it attempts to be converted to melanin. So, in theory, the more hydroquinone you use, the less pigment your body makes.

Unfortunately, hydroquinone has many potential and real draw backs. Hydroquinone is very unstable and rapidly gets oxidized. It can induce redness, skin irritation, contact dermatitis (allergic reaction), and at a high enough concentration it can cause permanent skin depigmentation. Moreover, chronic usage of cosmetics containing hydroquinone can result in ochronosis, which commonly presents as asymptomatic blue-black macules on the cheeks, temples,  and neck. And there are even reports that chronic use can cause your body to exude an offensive fish odor in the sweat that is described as “fish odor syndrome.” As a result of these problems, as well as its potential carcinogenic effects, hydroquinone has already been banned in Europe as well as much of Asia. And here, in the U.S., In 2006, the United States Food and Drug Administration revoked its previous approval of hydroquinone and proposed a ban on all  over the counter preparations. While this did not happen, Dr Litner and I decided that there must be a better alternative- JolieMD.

While products that contain hydroquinone generally rely on its one mechanism to remove spots, JolieMD was formulated to include 19 different active ingredients that have clinically proven lightening abilities, and do not have any of the potential issues that the use of hydroquinone brings up. Moreover, unlike hydroquinone containing alternatives JolieMD has clinically proven anti-aging and anti-acne ingredients that allow you to truly achieve the glowing, youthful, makeup free skin you have always wanted. So below we have included a small chart of just some of the benefits that JolieMD has over hydroquinone containing alternatives. And, we have even attached a more fully developed chart for those interested in a pdf format here Hydroquinone-vs-JolieMD

Hydroquinone JolieMD Metamorphosis


Cost 4% HQ – $84/oz, Tri-Luma – $240/oz            Plus cost & time of doctor visit $96 for 1 oz Softening Serum and 1oz Enlightening Lotion. NO doctor visit
Study

Result

Study Results:

moderately effective for melasma

in 80%

88% saw some overall improvement,

36% achieved moderate improvement

Study Results in 6 week trial:

97% had softer, smoother skin

94% saw more radiant skin

93% noted fewer wrinkles

91% saw dark spots lightened

85% noted more even skin color

84% felt skin looks healthier

83% had fewer acne breakouts

How it

works

Relies on only 1- 2 melanin inhibitors

Relies on 19 different active agents with proven lightening activity to inhibit melanin cascade at multiple points


Other Cosmetic

Benefit(s)

Hydroquinone None

*Tri-Luma contains Retin-A, so its benefits include:

reduced fine lines/wrinkles, and increased collagen

  1. Reduced Fine Lines and Wrinkles
  2. Increased Collagen Deposition
  3. Prevent Skin Aging
  4. Reduced Acne Breakouts
  5. Softer, Smoother Skin
  6. Brighter Complexion
  7. Reduced redness
  8. Decreased Pore Size

Practical Issues
May have Parabens, Phthalates,                 Sulfates, Artificial Fragrances

Free of Parabens, Phthalates, Artificial Fragrances, Dyes, Sulfates

Naturally JolieMD- See the Great Natural Actives in JolieMD

Monday, April 5th, 2010

One of the keys to JolieMD is our determination to be as transparent as possible so you can know exactly what you are using, and why we used those particular ingredients to formulate both JolieMD’s Softening Serum and Enlightening Lotion. Much of this stems from the confusion Dr Litner and I have always heard coming from our patients when we talk to them about their skin. Most people really don’t know what ingredients their products have or how the products are supposed to work. So we wanted to help you become as educated as you want to be about why JolieMD works.

Throughout the process we wanted to make sure the products had the best active ingredients nature had to offer, and so that’s why both Softening Serum and Enlightening Lotion each are over 20% active ingredients. Compare this to the majority of products out on the market today, which have at most 3-4% active ingredient, and you begin to understand why JolieMD can do so much in 2 simple steps.

Below are just some of the great natural ingredients that Softening Serum and Enlightening Lotion have :

AntiOxidants

Green Tea Extract, Willowherb, Gluconolactone, Phytic Acid, Tartaric Acid, Citric Acid, Hexylresorcinol

Botanicals

Morus Alba Bark Extract, Bearberry, Licorice Extract, Feverfew (parthenolide- free) extract, Soybean Seed Extract, Willowherb, Vegetable- derived Squalane, Bisabolol (Chamomile extract), Plant Sterols

Fruit Extracts

Citric Acid, Malic Acid, Glycolic Acid, Tartaric Acid

Marine BioActives

Palmaria Palmata, Glucosamine

Minerals/ Vitamins

Vit A (Retinyl acetate), Vit E (Tocopherol), Vit B3 (Niacinamide)

What It is Formulated Without

Parabens, Phthalates, Hydroquinone, Synthetic Fragrances, Dyes, Petro- Chemicals, Sulfites

JolieMD: The Message

Thursday, March 25th, 2010

One of the most important parts of a project like JolieMD was messaging; now that Dr Litner and I had created our hero products, how were we going to explain that this product worked on anti- aging by removing fine lines and wrinkles as well as by evening skin tone, while also combating stubborn acne and hyperpigmentation.

Here we need to first thank Nadine Jolie, who was there to help us take out the medicalese and explain in clear terms what women needed to know. Tirelessly, she edited copy after copy of the philosophy behind the brand, the ingredients present and how they worked, and the irritants that we had avoided and why we had avoided them. She helped fashion the message we wanted to tell: that we had combined over 22% active ingredients in each- Softening Serum and Lightening Lotion- and that was why JolieMD works- period.

And more, Nadine was there, with our Practice Manager Baharak Amirian, to review the packaging to make sure it is feminine enough, sophisticated enough; to feel the products and make sure they are smooth enough, soft enough. Their fingerprints, along with our families and friends, have been present throughout the project from the beginning, and so we named this beautiful new product JolieMD- because from the beginning Dr Litner and I want to create a new brand that has that unique combination that we think had eluded skin care to date- an effective, simple to use product, that was beautiful…that was Jolie.

With the message complete, we turned to the PR expertise of Erin Kelly of The Collective, and our dear friend and retail liaison Danielle Bristol Chang, who together and in their own respective ways have worked tirelessly reaching out to beauty bloggers, beauty editors, and beauty buyers everywhere to get the word out that there is a new brand of skin care- JolieMD.

Dr Litner and I cannot thank our dedicated team enough for all their efforts to let you know about JolieMD.

JolieMD in Vogue.It

Tuesday, March 23rd, 2010

Just got back from a great launch at CO Bigelow in NY and found out Patrice from Afrobella was kind enough to mention JolieMD in Vogue.It

See it here:          http://bit.ly/joliemdvogue

Finding JolieMD- Creating a New Brand of Skin Care

Wednesday, March 10th, 2010

The Inspiration

In the beginning, Dr Litner and I wanted to accomplish one simple thing:

Create the best possible treatment for the 3 things that all women want from their skin care products:

1. To be rid of acne

2. To have even, smooth complexion, free of hyperpigmentation and the need for cover up

3. To achieve and maintain vibrant, youthful skin as free of wrinkles as possible for as long as possible.

While Dr Litner and I spent hundreds and thousands of hours in researching acne, aging, hyperpigmentation and the ingredients we needed to create the best possible product to treat them, JolieMD’s Metamorphosis would not have been the great product it is but for the help of all the people in our lives who helped us create it. So we wanted to acknowledge the hard work of everyone of the JolieMD team, who each in their own way is a co-creator of our amazing product. Over the next few days we wanted to take some time to highlight the efforts of some of our many co-creators.

For me personally the search for JolieMD, as with all creation, started with an inspiration, my beautiful girlfriend, Sheree. What was striking for me was that over the years Sheree would often remark on how she had never found any skin care products that not only stopped her acne breakouts but also the resulting hyperpigmentation that led her to use cover up every day to even out her complexion.

This simple idea, a product that stopped acne, cleared hyperpigmentation, and allowed for a youthful, wrinkle free complexion brought countless people to us whose contribution, small and large, led Dr Litner and I to create a new brand of skin care.

JolieMD available at DermStore.com

Tuesday, February 2nd, 2010

Read about JolieMD recently and wondering where to experience Metamorphosis’ 2-step skin revolution for yourself?  We’re proud to announce that we’re now available at DermStore.com!  Visit the site, get your own Metamorphosis kit, and see why we’re confident you’ll fall in love with JolieMD.