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Posts Tagged ‘healthy skin’

It’s Not About a Magic Berry: A New Way of Looking at Skin Care

Wednesday, April 21st, 2010

Modern “technology” in skin care has come a long way compared to the state one would have found even 10-15 years ago. Research into the vast array of vitamins, minerals, antioxidants, botanicals, marine bioactives, and fruit extracts as well as penetrants, texturizers and emulsifiers have truly led to a remarkable turnaround in the quality of skin care presently available to consumers.

And yet for the great majority of women, there has still been something lacking- Real Results. How else can you explain the confusion you encounter walking down an aisle of your local beauty store. Why does every brand have an entire wall of products designed to help treat your skin?

“It’s the style that gets you; technological ugliness syruped over with romantic phoniness in an effort to produce beauty and profit by people who, though stylish, don’t know where to start because no one has ever told them there’s such a thing as Quality in this world and it’s real, not style.”

What we sought and achieved with JolieMD is not just a distinct point of view, a new way of looking at skin care but real results. We wanted women to accomplish what they have always really wanted: beautiful, vibrant skin. In the process, we created a simple 2 step system that allows your skin to be at once less susceptible to acne, younger looking, and clear of the hyperpigmentation that has arisen from years of sun damage, acne and hormonal changes.

Where all previous skin care brands have been designed under an artificial system of skin “diseases”   requiring a wall of products consisting of an “acne system,” a “hyperpigmentation system,” an “anti-aging system,” so on and so forth; JolieMD is a 2 step system.

You may ask how is this possible?

The answer is not a magic berry, or a new peptide. Instead, it is an innovative new approach to skin care that combines the best ingredients nature has to offer in the concentrations science has shown to be required to affect real results.

JolieMD is Quality: a fusion of nature and the human spirit into a new kind of skin care that transcends both.

Naturally JolieMD- See the Great Natural Actives in JolieMD

Monday, April 5th, 2010

One of the keys to JolieMD is our determination to be as transparent as possible so you can know exactly what you are using, and why we used those particular ingredients to formulate both JolieMD’s Softening Serum and Enlightening Lotion. Much of this stems from the confusion Dr Litner and I have always heard coming from our patients when we talk to them about their skin. Most people really don’t know what ingredients their products have or how the products are supposed to work. So we wanted to help you become as educated as you want to be about why JolieMD works.

Throughout the process we wanted to make sure the products had the best active ingredients nature had to offer, and so that’s why both Softening Serum and Enlightening Lotion each are over 20% active ingredients. Compare this to the majority of products out on the market today, which have at most 3-4% active ingredient, and you begin to understand why JolieMD can do so much in 2 simple steps.

Below are just some of the great natural ingredients that Softening Serum and Enlightening Lotion have :

AntiOxidants

Green Tea Extract, Willowherb, Gluconolactone, Phytic Acid, Tartaric Acid, Citric Acid, Hexylresorcinol

Botanicals

Morus Alba Bark Extract, Bearberry, Licorice Extract, Feverfew (parthenolide- free) extract, Soybean Seed Extract, Willowherb, Vegetable- derived Squalane, Bisabolol (Chamomile extract), Plant Sterols

Fruit Extracts

Citric Acid, Malic Acid, Glycolic Acid, Tartaric Acid

Marine BioActives

Palmaria Palmata, Glucosamine

Minerals/ Vitamins

Vit A (Retinyl acetate), Vit E (Tocopherol), Vit B3 (Niacinamide)

What It is Formulated Without

Parabens, Phthalates, Hydroquinone, Synthetic Fragrances, Dyes, Petro- Chemicals, Sulfites

JolieMD: The Message

Thursday, March 25th, 2010

One of the most important parts of a project like JolieMD was messaging; now that Dr Litner and I had created our hero products, how were we going to explain that this product worked on anti- aging by removing fine lines and wrinkles as well as by evening skin tone, while also combating stubborn acne and hyperpigmentation.

Here we need to first thank Nadine Jolie, who was there to help us take out the medicalese and explain in clear terms what women needed to know. Tirelessly, she edited copy after copy of the philosophy behind the brand, the ingredients present and how they worked, and the irritants that we had avoided and why we had avoided them. She helped fashion the message we wanted to tell: that we had combined over 22% active ingredients in each- Softening Serum and Lightening Lotion- and that was why JolieMD works- period.

And more, Nadine was there, with our Practice Manager Baharak Amirian, to review the packaging to make sure it is feminine enough, sophisticated enough; to feel the products and make sure they are smooth enough, soft enough. Their fingerprints, along with our families and friends, have been present throughout the project from the beginning, and so we named this beautiful new product JolieMD- because from the beginning Dr Litner and I want to create a new brand that has that unique combination that we think had eluded skin care to date- an effective, simple to use product, that was beautiful…that was Jolie.

With the message complete, we turned to the PR expertise of Erin Kelly of The Collective, and our dear friend and retail liaison Danielle Bristol Chang, who together and in their own respective ways have worked tirelessly reaching out to beauty bloggers, beauty editors, and beauty buyers everywhere to get the word out that there is a new brand of skin care- JolieMD.

Dr Litner and I cannot thank our dedicated team enough for all their efforts to let you know about JolieMD.

JolieMD available at DermStore.com

Tuesday, February 2nd, 2010

Read about JolieMD recently and wondering where to experience Metamorphosis’ 2-step skin revolution for yourself?  We’re proud to announce that we’re now available at DermStore.com!  Visit the site, get your own Metamorphosis kit, and see why we’re confident you’ll fall in love with JolieMD.